Why LEGO® SERIOUS PLAY®?

““We used LSP in a complex merger between several units. The process and the 3D models helped us to develop a shared understanding of our future business reducing uncertainty and making it possible to accelerate the merger process”
– Laust Joen Jakobsen, Director, CVU Greater Copenhagen”
  • The LEGO® bricks serve as a common language that anyone can use regardless of education, position or culture so everyone's knowledge and insights surface.
     
  • The focus always starts on each individual and not the group. The process requires every participant to be actively involved in the decision process, increasing the probability that all parties will honor the decisions and agreements after the meeting.
     
  • LEGO® SERIOUS PLAY® produces more concrete ideas and results because everyone has time to build their answers and input before conversation and sharing begin.
     
  • LEGO® SERIOUS PLAY® ensures faster and better communication and understanding because it uses 3D visualization, metaphors and stories. This also leads to fewer misunderstandings.
     
  • Meetings facilitated using LEGO® SERIOUS PLAY® methodology stay on topic because the focus is on the bricks — not on the person. This also allows for the discussion to become intense without creating personal conflicts.

Companies/Organizations that have used LSP

  • Google
  • Government of Malaysia
  • Harvard Business School
  • Honda
  • LEGO Company
  • Microsoft
  • New Balance
  • Nissa
  • Novo Nordisk
  • Pfizer
  • Unilever
  • United Nations

 

 

““We used LSP in a complex merger between several units. The process and the 3D models helped us to develop a shared understanding of our future business reducing uncertainty and making it possible to accelerate the merger process”
– Laust Joen Jakobsen, Director, CVU Greater Copenhagen”
““The use of the LEGO metaphors crystallizes many issues that would otherwise be difficult to surface.”
– Dr. Steve Bluen, Director, Human Resources SABMiller, South Africa”